In 2018, 3902 children died in car crashes in South Africa and children from lower income families are 3 times more likely to be affected. Through raising awareness, educating drivers and motivating for changes in legislation, we aim to reduce that statistic drastically. We will achieve this through strong campaigns designed to keep children as road users safe and establish them as valid road users. Our campaigns are directed towards children as passengers in private and public vehicles as well as children as pedestrians. We are leading experts in child restraints and the profile of children in traffic.